WPIAL Joins Food Bank Sports and Media Coalition

Monday, September 27, 2021


Pittsburgh, Pa. – Amy Scheuneman, the Executive Director of the Western Pennsylvania Interscholastic Athletic League (WPIAL), has been named to the Greater Pittsburgh Community Food Bank’s Sports and Media Coalition, as announced by the organization on Friday, Sept. 24. The Sports and Media Coalition is a collaboration between local media and the region’s professional, NCAA Division I, high school, and other influential sports organizations.

“I am thrilled t be a part of this distinguished group of sports and media leaders to come together to bring awareness and end childhood hunger,” said Scheuneman. “The initiatives and goals of this coalition will not only benefit the families in all of the WPIAL school districts, but the students and student-athletes that we serve on a daily basis. I would like to thank Brian Gulish for having the vision of this coalition. To have this many organizations joining forces shows a true team effort in achieving goals together.”

The Sports and Media Coalition consists of senior leadership from more than 20 local media and sports entities. The initial goal of the council is to ensure all youth in the region have enough healthy food to eat, and quarterly priorities during the first year include: raising awareness about existing resources to improve children’s food security, working collaboratively to reduce stigmas for kids participating in child nutrition programs, working collaboratively to promote health eating and physical activities for kids, and advocating to elected officials for strong child nutrition policies.

“The opportunity to bring together our region’s sports and media leaders has been something I’ve desired for a long time,” said Brian Gulish, Vice President for Marketing and Communications for the Greater Pittsburgh Community Food Bank. “We have great individual relationships with everyone on the coalition and I’ve always thought there was a way to get them together on the same team given the right mission. Sports and media are two of the main pillars which our great city and region are founded on.”

According to Feeding America, an estimated 96,000 children in the Food Bank’s 11-county service area do not have access to sufficient food, or food of an adequate quality to make basic needs.

The WPIAL will begin to support these important initiatives in October with a league-wide food drive challenge. Details of the WPIAL Food Drive will be released Monday, Oct. 4.

The Sports and Media Coalition will formally lunch Jan. 1, 2022. The members include:

Amy Scheuneman, Executive Director – WPIAL
Bob Grove, Vice President of Communications – Comcast
Chris Cotugno, Vice President & General Manager – KDKA
Chris King, Vice President & Director of Athletics – RMU
Christian Spears, Deputy Athletic Director & COO – University of Pittsburgh
Chuck Wolfertz, President & General Manager – WTAE
Dali Kovacevic, COO – DK Pittsburgh Sports
Evan Rosenberg, Marketing President & Publisher – Pittsburgh Business Times
Jacque Skowvron, Executive Director – Pirates Charities
Jennifer Bertetto, President & CEO – Tribune Review
Jennifer Hawkins, Executive Director – SportsPITTSBURGH
Kevin Acklin, COO & General Counsel – Pittsburgh Penguins
Kevin Hayes, Vice President & General Manager – WPXI
Meghan Jahrling, Associate Athletic Director & External Affairs – Duquesne University
Michael Spacciapolli, Senior Vice President & Marketing Manager – Audacy
Ryan Huzjak, Vice President & Marketing – Pittsburgh Steelers
Shawn McClintock, Vice President & General Manager – AT&T Sportsnet
Tim McAleer, Region President – iHeart
Troy Schooley, CEO – P3R
Vic Gregovits, President – Pittsburgh Riverhounds

About the WPIAL
Founded in 1906, the Western Pennsylvania Interscholastic Athletic League (WPIAL) represents Pennsylvania Interscholastic Athletic Association (PIAA) District VII, which is one of the 12 districts governed by the Constitution and By-Laws of the PIAA. The WPIAL represents its member schools by promoting academics, the safety of participants, sportsmanship, citizenship, and lifelong values as the foundation of interscholastic athletics. The league holds championships for 26 different sports, and its member schools are made up of 10 state counties: Allegheny, Armstrong, Beaver, Butler, Fayette, Greene, Indiana, Lawrence, Washington, and Westmoreland.

About Greater Pittsburgh Community Food Bank
Greater Pittsburgh Community Food Bank is a nonprofit organization that distributes food for nearly 45 million meals annually across 11 counties in southwestern Pennsylvania through a network of more than 850 agencies, partners, and programs. The Food Bank was founded in 1980 and is a member of Feeding America, the leading domestic hunger-relief charity in the United States. For more information on hunger in our region or how to get involved, visit pittsburghfoodbank.org.

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